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Privacy Notice

CARROT RISK TECHNOLOGIES LIMITED (“We” or “us”) take your privacy seriously and are fully committed to handling the information we collect from you in a secure and responsible manner. We are dedicated to protecting and respecting your privacy.

This policy (together with [our Terms and Conditions of use and] any other documents referred to in it) sets out the basis upon which any personal information we collect from you, or that you provide to us, will be processed by us when you are using our website, (the “Site”). Please read this policy carefully before you use the Site and/or register with us. If you do not agree with the ways in which we intend to use your personal information, then please do not continue to use the site.

For the purpose of the General Data Protection Regulation including any subsequent legislation, the data controller is CARROT RISK TECHNOLOGIES LIMITED, a company registered in England and Wales under company number 07771243, whose registered office is at The Lighthouse, 98 Liverpool Road, Formby, Liverpool, England, L37 6BS.

You do not need to register to browse the Site, and this privacy policy sets out how we will use your personal information, regardless of whether you register with us, when you are generally browsing and using the site.

Collecting and using your personal information

We may collect and process the following personal information about you:

  1. Information you give to us

You may give us information about you by:

This includes information you provide when you browse the Site, participate in any sharing or social media functions on the Site or carry out any other activity via the Site, or when you report a problem with the Site or discuss your potential registration on the site.

The personal information you give us may include your name, address, e-mail address, phone number and anything else that you choose to share with us when doing any of the activities mentioned in this section.

We may use this information:

  1. Information we collect about you

Depending on your cookie settings (see our Cookie Policy) and any settings options provided within the Site, we may automatically collect the following information:

We will use this information:

  1. Information we receive from and share with other sources

Depending on your cookie settings (see our Cookie Policy) and any settings options provided within the Site, we may automatically collect the following information:

We work closely with the following third parties:

Use of the Better Driver smartphone app

if you use the Better Driver smartphone app we will need to collect, access and share data from your mobile device for the purpose of app functionality and performance improvements.

The app will access personal data on your mobile device through:

The app will access/ collect the following data:

We will share your personal data with Third Parties for the purpose of calculating driving style scores, assessing the performance and stability of the app and improving the features and performance of the app. Your Driving data may be used by Third Parties on our behalf for the purpose of analytics and improving app functionality however will be anonymised before being shared for this purpose. 

Storage and deletion of your personal information

All personal information you provide to us will be stored on our secure servers or those of third parties or contractors we engage to help us run our business. We will ensure that we keep information for no longer than we need to give effect to the purpose for which we collected it. The period of time for which we keep personal information depends on any legal retention period to which we are subject and according to business needs.

The personal information that we collect from you may be transferred to and held by us, or third parties/contractors at a destination outside the European Economic Area that does not have equivalent data protection laws to those in the UK. We will put in place appropriate measures for the secure and confidential treatment of such personal information and will inform you before any of your data is transferred outside the European Economic Area.

Unfortunately, the transmission of information via the internet is not completely secure. Although we take appropriate measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

The site may include social networking features. Please ensure when using these features that you do not submit any personal information that you do not want to be seen, collected or used by other users.

Other disclosures of your personal information

We may disclose your personal information to third parties if we are under a duty to disclose or share it in order to comply with any legal obligation, where we think it appropriate to protect the rights, property, or safety of Carrot Risk Technologies Limited, its staff and contractors and partners, visitors to the Site or others. This includes exchanging information with other organisations for the purposes of the prevention and detection of crime.

We may also share your personal details with any person (and their and our legal and professional advisers for this purpose) with whom we are negotiating any sale, transfer or re-organisation of the business. If this sale, transfer or re-organisation goes ahead, the acquiring party of the business or part of it may use your personal information in the same ways as set out in this policy.

The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them (including those linked to your location) have their own privacy policies and that we do not accept any responsibility or liability for these policies or for the processing of your personal information by those parties. Please check those policies before you submit any personal information to these websites.

Your rights

You have the right to access a copy of the information we hold about you, and to ask us to rectify any information which we hold which is incorrect. We will endeavour to respond to any request for information without undue delay and will respond at the latest within one month of the date we receive your request. If we will be unable to meet your request within this timescale, we will write to you setting out the reasons why. We reserve the right to ask you to specify the information or processing activities to which your subject access request relates.

Any access request will be free of charge, although we may charge you a reasonable fee to meet our administration costs if you request further copies of the same information.

Unless you inform us otherwise, we will provide you with the information you request electronically in a form which is commonly machine-readable. If you would prefer this information in another format, we reserve the right to make a reasonable charge for our administrative fees associated with converting the information to that alternative format.

Please help us to keep your personal details up to date by promptly notifying us of any changes, for example if you change address or telephone number. If you need to change your personal details or preferences at any time, please contact us (please see the ‘Contact us’ section of this policy).

You have the right to complain to the Information Commissioner at , Tel 0303 123 11132.

Changes to our privacy policy

You can access the most up to date version of this policy here. Any material changes we may make to our privacy policy in the future will be, where appropriate, notified to you.

Contact us

If you have any questions, comments or requests regarding this policy, or you would like to contact our Data Protection Officer, please contact us at:

Web chat:


Post: The Lighthouse, 98 Liverpool Road, Formby, Liverpool, England, L37 6BS